Market-led Extension

Market-led Extension Dimensions and Tools

F.M.H. Kaleel, Jayasree Krishnankutty and K. Satheesh Babu (2007)

The book aims to orient the readers on the changing market environment, in agriculture emerging on account of globalization, liberalization and the post WTO regime and the book covers the following major topics: Dimensions of market led extension;   Public-private linkages in market led extension;  Development of market plan;  Marketing research process and design; WTO -challenges and opportunities for Indian agriculture; New agricultural policy and extension reforms; Forward market and futures trading; Group approaches in agricultural marketing; Extension approaches for commercial agriculture; Information technology support for market led extension; and . Communication and interpersonal skills. 

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Smallholders and Inclusive Growth in Agricultural Value Chains

This paper investigates inclusive growth in agricultural value chains, with a focus on smallholder participation, upgrading behavior, and outcomes related to agricultural productivity, agricultural profits, and smallholder incomes. The purpose of the paper is to advance understanding of inclusive growth by reviewing empirical evidence from twelve agricultural value chains that have engaged and benefited smallholders.

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Making the Connection: Value Chains for Transforming Smallholder Agriculture 

Making value chains more inclusive enables smallholder farmers to access markets that have previously been denied to them. To achieve this requires, among others, the right environment for growth, both domestically and for international trade, improved information flows, including through the use of ICTs, and, in particular, the willingness to innovate.

 

 

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The Business of Agricultural Business Services

Working with smallholders in Africa KIT, Agri-ProFocus and FAO (2013)

This book looks at how 12 business service providers from across Africa run their businesses. Which services exist, what challenges do they face and how can they be supported? Though based on case studies from Africa, it provides several lessons for all of us working in Asia and other regions of the world on how to organize business development services for small farmers. A must read for all those interested in working with small farmers. 

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Guides for Value Chain Development

A comparative review CTA & ICRAF, 2013

Linking farmers to markets through value chain development is currently an important priority for extension and advisory services. Numerous guides have been published on how to conduct value chain analysis. This publication compares the various concepts and methods and assesses the strengths and limitations of these guides. 

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Sustainable Livelihood Assessment and Value Chain Analysis: Tools and TechniquesTraiiniing Handbook

This training handbook is a compilation of various tools used for livelihood assessment and valu chain analysis. It consists of five modules which describe the methods, tools and techniques for sustainable livelihood assessment. 
The soft copy can be downloaded from
Module I: Sustainable Livelihood Assessment Framework 
Module II. Preparation of Village Livelihood Profile (VLP) 
Module III: Tuber Crops Production Systems Assessment (TCPSA) 
Module IV: Food Security and Vulnerability Assessment (FSVA) 
Module V: Value Chain Mapping and Analysis (VCMA)

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The Quiet Revolution in Staple Food Value Chains

This new publication from ADB and IFPRI discusses the transformation of value chains in Bangladesh, India and China

Enter the dragon, the elephant, and the tiger Major changes have been occurring almost unnoticed in staple value chains in Asia. The Quiet Revolution in Staple Food Value Chains documents and explains the transformation of value chains moving rice and potatoes between the farm gate and the consumer in Bangladesh, the People’s Republic of China, and India. The changes noted are the rapid rise of supermarkets, modern cold storage facilities, large rice mills, and commercialized small farmers using input-intensive, mechanized technologies. These changes affect food security in ways that are highly relevant for policymakers across Asia—the rise of supermarkets provides cheaper staples, more direct relations in the chains combined with branding have increased traceability, and the rise of cold storage has brought higher incomes for potato farmers and all-season access for potato consumers. The book also joins two debates that have long been separate and parallel—food industry and agribusiness development and market competitiveness—with the food security and poverty alleviation agenda.

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Pro-Poor Value Chain Development: 25 Guiding Questions for Designing and Implementing Agro Industry Projects

UNIDO, IFAD and DISS (2011)

Extension organisations in several countries are currently helping farmers to market their produce by facilitating the evolution of commodity interest groups and provision of market information. There is an increasing recognition on the importance of developing pro-poor value chains but capacities to do this is limited among extension organisations. This practitioners guide from UNIDO introduces 25 questions to help lead programme designers and managers of agricultural value chain projects to success and it builds on a review of common practices in value chain development projects in Asia and the Pacific region. 

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ICT uses for inclusive agriculture value chain, 2013, FAO Publication

This study documents the various kinds of information and communications technology (ICT) initiative being implemented globally to improve agricultural value chains and agribusinesses.

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The Value Chain Approach for Mountain Development:

Case Studies from Uttarakhand, India International Centre for Integrated 

Mountain Development (ICIMOD) Kathmandu, Nepal, October 2013This publication lays out the findings of action research on six value chain interventions. The action research findings show that value chain interventionsin the high value products and services sector can successfully engage small farmers and producers. The output of the engagement is their improved access to information, skills, technology, markets, policy, and institutional support. The involvement of strong local institutions is central to this process as small farmers are best integrated when they work together under a common goal.

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Policy Brief:M & E for value chain projects: 5 things every practitioner should know

In this brief, the GROOVE Learning Network presents 5 things every practitioner should know about effective M&E for value chain interventions.

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Growing Business with Smallholders: A Guide to Inclusive Agribusiness

This guide (based on 40 case studies, 40 expert interviews and in-depth sector research) showcases existing experiences and lessons related to inclusive agribusiness and distils them into a hands-on guide for practitioners. 

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MEAS Discussion Paper: 

Linking Smallholder Farmers to Markets and the Implications for Extension and Advisory Services, May 2014

Millions of smallholder farmers are seeking ways to improve the productivity of their farms and to improve their market performance. Modernizing extension and improving market linkage can play a vital role in improving the opportunities of millions of farmers This paper explores the changing role of agricultural extension services and the growing focus on the marketing and business needs of smallholder farmers.

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Agricultural Extension in the Changing Scenario: Is Social Marketing the Answer?

Shubhomoy Banerjee, Soumi Chatterjee Banerjee and Vanita Yadav 
Working Paper 256, Institute of Rural Management Anand (India) 

Social marketing is concerned with the provision of social ideas to farmers on the basis of their needs. This paper argues that a marketing perspective will lead to a smoother transition from motivation to action, especially when the goal is to bring about a desired behavioural change. The literature review provided a basis for looking at a social marketing approach towards the provisioning of agricultural extension services by government agencies and various organisations to private extension services. This included various aspects of commercial marketing technology in order to bring about a desired behavioural change within the farming community. The approach is likely to be useful in the present agricultural scenario, especially with focus shifting from increasing food production to a sustainable agricultural system.

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IARI Research Brief "Market Led Institutional Innovations and Extension Imperatives"

R N Padaria et al, October 2014 

 

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IICD Publication: ICT Solutions for Inclusive Agricultural Value Chains

IICD’s experience in ICT for agriculture shows that the use of the range of recently emerging ICT solutions positively affects inclusion of smallholders in the Agricultural Value Chains, providing that it is supported by thorough capacity building of all the stakeholders and applied with the business logic of the Value Chain. The use of ICTs improves the performance and profitability of agricultural activities, allows for mitigation of the inherent risks and provides access to information and services essential for smallholder farmers and their organisations to link to vertically integrated Value Chains.

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